Portfolio
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Media Boost
Teuza's holdings: 12.4%
www.mediaboost.com
A private company in which Teuza holds 12.4%.
Media Boost develops and markets real-time decision-making software for Auction-based
online advertising.
Auction-based online advertising (such as pay-per-click sponsored links served by
search engines) is a rapidly growing market. In 2006, it surpassed $14 billion,
showing an annual growth of more than 41%.
Media Boost provides software services (SaaS) that apply an empirical and analytical
approach to media buying in auction-based ad markets. It integrates the advertising
channel (such as Google) with the advertiser’s business process, thus improving bottom
line profit generated from online campaigns.
P.O.B 25266 Haifa 31250 Israel Tel: 972 4 8728788 Fax: 972 4 8729393 E-mail: teuza@teuzafund.com