MediaBoost is a private company that creates, operates and owns websites that connect
consumers with businesses. The company develops and markets real-time decision-making
software for Auction-based online advertising.
Auction-based online advertising (such as pay-per-click sponsored links served by search
engines) is a rapidly growing market. In 2010, it was estimated in $32 billion, and in
the first half of 2011, it surpassed $22 Billion.
The company's mission is to help consumers who need any product or service to get
personalized responses and offers from relevant providers. It helps businesses to engage
with potential customers who need their products or services.
Media Boost's flagship product, Billy.com, is platform where consumers can post their
need for practically anything (such as painting their home, buying a car, getting
insurance or purchasing a coffee machine). Shortly after posting, the consumers will
receive personalized responses from relevant providers, such as painting contractors,
car dealers, insurance agents or appliance retailers.
Thos providers (businesses) pay Media Boost a fee to connect to the consumer who posted